It took place at kettners, a trendy Soho located bar/restaurant which caters to the after work crowd as well as theatregoers seeking a place of calm for a drink or evening meal before their show starts. I met up with Lipglossiping, Miss Virtue and Beauty Scribings of J outside the best known meeting place in London - Topshop, Oxford Circus, and we diverted to the Pro Store (more on that later), before making our way directed by Miss Virtue's blackberry to the venue. Tali met us outside and we trundled in.
We were the first to arrive and were soon being treated to cocktails a plenty (consuming these on an empty stomach wasn't one of my brighter decisions, but what the hell!) and mini bites of dishes including chicken (which was yum), ravioli and rabbit - I didn't sample Bugs Bunny though! LOL
When I first saw the creative diretctor Alex Box, the first thing that struck me was how much she reminded me of Cruella De Vil (not evil though!) and Meryl Streep in The Devil Wears Prada. Her presence and style is very striking and you can't help being drawn to her. I think I was in awe for a fair while actually. I found her her passion for the brand to be very genuine and I like how she separates the views of those in beauty journalism whose job it is to often say nice things from the typical Illamasqua customer spending their hard earnt money who are more likely to give honest feedback.
Alex welcomed us and gave some insight into her inspiration for the brand. She also did a wicked job of making Lydia over and the end result was pretty amazing. Obviously it's not something you'd rock to do your weekly shop in Tesco in, but it was cool watching the look develop over the 40 mins or so it took to achieve. It would have been a cool idea to perhaps have had another make up look taking place simultaneously next to Alex which was still daring but a lil' more wearable for a night out. Something like this which has just left me open mouthed ready to catch a fly!
Testers were arranged on a large table for us to swatch at our leisure but unfortunately I only managed to swatch a few things as by the time we were able to roam around the room it was dark outside and I couldn't see the products very well as the lighting in the room was dim - damn the end of British summertime! I'll have another look at the shades when I'm in Sephora in a couple of weeks.
It's a shame some felt the need to steal the testers at the end ...the USED testers as it's unfortunately a poor reflection on everybody who attended. Ok, the goody bags weren't overflowing with products to try but stealing the testers?! C'mon now!! Same goes for the person having a conversation over Alex less than 5 mins into her intro. At which stage did you not realise the room had fallen silent?! Anyway ...
I was given intense lipgloss in Galactica which is similar to the liquid metal texture and a matte e/s in Matter which is a mid-grey tone. I think I could possibly make the lipgloss work if I use a teeny bit mixed with clear gloss in the middle of my lip or on my cupids bow..I dunno I'll have to have a play with it. The e/s I can team with Contrast or Meet The Fleet ..or perhaps Steamy or Haunting instead of going straight for the standard smoky eye look.
Alex described the brand as being "chaos through perfection" - at least I think that's what she said. I was already aware of their quest to highlight self-expression and to encourage make up users to release their alter-ego by experimenting with their make up and create extreme looks that you wouldn't ordinarily wear every day. The silver liquid metal and bright pink lipstick stand out for me from Dystophia, though in all honesty each piece is pretty wearable. You can see Shirley wearing the pink lipstick in a couple of my pics further down.
I've never made a secret of the fact that I've not been bowled over by the majority of their eyeshadows. I went on an Illamasqua swatching frenzy a couple of months ago and only about three e/s out of about 15 that I swatched showed up effortlessly which was a lil' disappointing. I'm still lusting after Spectre which is the perfect dove grey (I LOVE this e/s - I dunno how I'll wear it, but I need it in my life!) but I'm happy with the MAC e/s that I own and pretty much have my colours covered.
I do like some of their blushes (not that I need anymore to add to the 50 I already own!) and will get the ones I have on my list which are Laid, Deep, Crush and Sin as I like the pigment of their cream and powder formulas. I wanna take a closer look at some of the more unique lipgloss shades they have too.
Anyhoo I had a great time catching up with the girls I saw a couple of weeks ago at The Body Shop event aswell as meeting other bloggers I've been chatting with on Twitter or through our blogs. The Illamasqua crew were really warm and friendly and had everybody at ease which was cool too.
A couple more pics:
Oh good news - they're working on improving the swatches on the website that we all love to hate so keep your eyes peeled.
Dystophia is available to pre-order online now and out on counters Sept 10th.
Thanks to Alex (it was nice finally seeing the face behind the emails and the blog) and the rest of the team for organising the event and also to Mizzworthy who initially rounded up the troops on Twitter.
** I don't mind you posting my pics from the event on your blogs, but can I ask that you please credit their original source? Cheers x