Maybelline - beauty bloggers event. 10th Sept 2009

I was invited to the Maybelline beauty bloggers event which took place yesterday afternoon at the L'oreal HQ in Hammersmith, West London.

I've gone past the building loads of times before and have always wondered what it's like to work there and how their product stock room must be the beauty equivalent of Vogue's fashion closet! I feel no shame in admitting that I actually had the Maybelline jingle in my head as soon as I walked towards the building.

I escaped from work early and made my way from North West to West London and arrived with plenty of time to spare to find Lipgloss86 and J signing in at reception. Others soon followed and we were whisked upstairs to their canteen area where a yummy spread of sandwiches, cupcakes and other treats had been laid out for us. Everybody mingled and had a chance to caught up as we waited for everybody to arrive.

The afternoon started with Katie introducing the brand and we were shown a promo video of images for Maybelline's 2010 campaign as well as a detailed slide show highlighting their best selling products which I found really interesting which was presented by another lady also called Katie.

One of their newest products is the new Pulse Perfection vibrating mascara, which priced at £14.99 will inevitably be compared to Estee Lauder's Turbo Lash which retails at £28. I'm looking forward to trying this eye and will try my best not to poke my eyeball out in the process.

Maybelline have also released a new lipstick line named of Color Sensational which is available in 26 shades and separated into 4 colour families of reds, pinks, browns and plums. These lipsticks are creamier and have intense pigment which makes the colour much crisper and vibrant on the lips.

What I particularly loved about this event was that we weren't just informed about their latest products, we were introduced to all their best sellers - many of which I'd heard of or seen of but didn't know much about. I loved that all the products were laid out on tables for us to try with a staff member at hand to answer questions about prices, shade availability and usage. It was like one long personalised beauty session. I loved it.

From start to finish I was really impressed with how well organised the event was, how much information was conveyed to us in such a short time and how lovely the staff were. I have nothing but praise for the organisers of this event and you all know I can let rip when I want to!

They even had the fab idea of having two make up artists on standby to re-create looks we wanted and to answer any MU application questions we had. "J" took advantage of this and asked how to recreate a glossy eye look - we knew it involved Vaseline somewhere along the way but wanted to get the look just right and the end result looked gorgeous on her.

"J" being made over with a vampy black glossy eye

I walked out of L'oreal HQ with a different opinion of Maybelline to what I had walked in with. Prior to the event I'd always regarded them as being a brand for the typical girl next door who was afraid of colour and preferred wearing her "daily non-offensive face" to the outside world. Nothing wrong with that, but Maybelline I had only bought Maybelline mascaras, Dream Matte Mousse foundation and a green e/s quad prior to the event in all my make up wearing life.

The staff were lovely (I've said that already haven't I?), and open to all questions I threw at them - including the false lash effects they use in adverts. I've always wondered how they get away with using those shots in mascara adverts as I find them to be misleading.

I'll definitely be taking a closer look at the Maybelline stands in CVS, Duane Reade and Rite Aid next week in New York now! Speaking of New York, Maybelline is also the official make up sponsor of New York Fashion week as well as being the official make up supplier for London Graduate Fashion week - go Maybelline!

Maybelline were beyond generous to us and we all received 2 goody bags. The first containing their most popular products, the second containing their newest additions Pulse Perfection and Color Sensational lipsticks.

As if that wasn't enough, after the majority of people had left they told thos remaining to help ourselves to the products they'd put on display for us to look at - the majority being brand new and unopened!

Keep your eyes peeled for my giveaway when I get back from New York as some of the products you see will be making an appearance.

Oh and yes, the fake tan bottles you see shall be reviewed by myself (Yes I'll be venturing into the foreign world of fake tanning) to see the effect it has on darker skintones. Apparently Mary J Blige has admitted using fake tan before award show ceremonies to get the glow she's often seen sporting in photographs and Miss Virtue and I were asked to roadtest the proucts and report our findings back to Maybelline. Hmm should be interesting ...LOL

Huge shout out goes to Charlotte Bush and Claire Marlow who Miss Virtue and I were engrossed in conversation with for the best part of an hour! We were officially the last bloggers standing, still talking nineteen to the dozen with them as everything was being packed away LOL

Also thanks to Natalie and the rest of the team at Headstream. Pics courtesy of Headstream PR as I'd forgotten my camera - doh!

23 beauty lovers have sumthin to say:

Lollipop said...

Oh I really wish I could have made it :( Looks like a fun afternoon! x

Girl With The Golden Touch said...

What was the answer re the advertising lashes question? I have only just in the last year or so realised that in adverts for mascara they have inserts in, I know that is a bit thick lol, I never knew before.

Was lovely to see you again xx

MissDollyGal said...

Where on EARTH did the fake tan come from??I missed out on that! You were really funny, I didn't introduce myself, but I was with Lipglossing for most of it.
It was fun :)

LionLovingTiger said...

Great post chick. Sounds like it was a really good event. Why don't I work in beauty PR.. grr!x

Beauty and the blog said...

i will be invited to one one day,i will,fingers crossed lol

i would imagine the fake tan would give you some serious radiance : )

Helen said...

Funnily enough i was going to email you the other day as i'd read a lot of darker skinned ladies use fake tan to get a glow!

Looks like a fab afternoon, look forward to hearing your reviews on everything.

Need to catch up with you! Will prob try and facebook you in the next couple of days xx

VexInTheCity said...

@ Lollipop - Could you not get the time off work? You'd have loved it.

@ GWTGT - So long as they note in the corner of the screen that they use lash inserts, then they're okay. I still think it's misleading though. Graet seeing you too. I loved yuor eye make up yest xx

@ MissDollyGal - Charlotte (not Charlotte aka Lipglossiping LOL) ran downstairs to get us some after Miss Virtue was telling her that there's nothing on the market to enhance darker skintones as brands just assume we don't want or need it.

You should of come and poked me in the arm to say hello! Make sure you do next time! LOL xx

VexInTheCity said...

@ Beauty and the blog - Email me on

Hmm I almost sprayed it on this evening but was scared to! LOL

@ Lionlovingtiger - Cheers hon. LOL yeah, why don't you??

@ Helen - Hey hon, how are you? I need to do some goggling on this cos using fake tan is as far away from my beauty regime as it gets. I'm scared I'll look like an Ooompa Loopma if I apply it wrong! I'll check Facebook a bit more when I'm in NY so you won't have to wait 4 mths for a reply! LOL

Beauty and the blog said...

looool,spray it,spray it

just emailed ya

Sara (The Makeup Snob) said...

OMG! What an amazing event! You got some fabulous stuff! I am so excited for you!

The color sentational lipsticks are fantastic. I honestly love them!

Its weird. The packaging for your items are a bit diffrent there than here. Which you probably know from shopping in BY. The shadows are packaged diffrenetly. The collosel mascara is in a diffrent shape container and the color sentational lipsticks have diffrent stickers on them... from what shows in your pictures.

I guess I hadnt realized that was different international!

Again Im so excited that you got to go! Amazing Review! Thank you!

LionLovingTiger said...

Not many beauty brands based up in Scotia and I love the agency that I work for so no plans to move. But if any brands are reading and need a Scottish PR agency, wink wink... haha!

I actually met a lovely SA in Bloomingdales when MAC Sundressing (the instant tanner)came out (2007... bloody hell!) who was dark skinned and said she swore by it because her legs were really fair and wouldn't tan. My Mexicana friend uses it too to even out her skintone.

Sundressing was so underrated it hurts me to think about it. In my opinion it was the best MAC product ever for us sun-deprived birds.

If you get any streaks, check out S&G Sugar Crush body scrub - awesomeness exfoliator.

Shortiee31 said...

Oooh I am SUPER excited to hearing your findings on fake tan for darker skin tones! :D xx

Helen said...

Now fake tan is my thang! LOL! I can finally give you some tips on something!

It's easy peasy, exfoliate, bit of body moisturiser on dry bits and wear gloves to avoid orange hands! For your hands i do the 'eagle claw', dab of tan on the back of your hand then smooth some of it back up your arm and the rest towards the tips of your fingers. Jobs a goodun! I even rub in the spray type tans as i just don't trust them to give an even finish straight out of the bottle.

Have fun in NY, will message you soon xx

Rosie said...

Sounds like an amazing afternoon, very jealous!!! Maybe one day I'll be able to join you all!!

Totally agree with the last insert thing, if I saw a mascara that looked amazing on natural lashes I'd probably leave my house straight after seeing the advert to go and buy it.

Sirvinya said...

It was lovely to meet you at the event :)

Fun event!! I left a bit early since I had plans to meet up with a couple of other bloggers. Can't wait to see what you think of the vibrating mascara.

VexInTheCity said...

@ Sara - Yeah they tweak the packaging on some products for some reason when they go international. I dunno why!

@LLT - Oh ok. Ta for the 'fake tan' tips. It sounds so bizarre coming out of my mouth! LOL

@ Shortiee31 - I'll keep you posted! LOL

@ Helen - Well I know where you are for advice if it all goes wrong and I can't leave my hse!

@ Sirvinya - Lovely to meet you too.Hope you enjoyed the rest of the afternoon/evening when you left. I'll do a review on th mascara soon xx

Emma said...

Shame i didn't get to chat to you- but my opinion was coreect- you are flawless
great post!

VexInTheCity said...

@Emma - Next time we'll have a chinwag. Thanks hon, it's called concealer! LOL xx

Jennifer Rosellen said...

Really like this post as it contained so much information and the pictures really helped tell the story!xxx

♥ Ms. Kendall ♥ said...

Why don't I ever get invited to stuff like that!
I always play with self-tanner and bronzers and I'm dark chocolate brown. I usually use it on body parts that don't get to much sun, my legs (I never wear shorts, but when I wear a dress I like my legs to have a nice glow. I also use it on my arms and chest in the spring and at the end of summer like now when my "tan" starts to fade.

GoldBeauty88 said...

looks fun!

i'd love to join this bloggers events -- I wonder who you can join?

Beauty and the blog said...

loool,you give me jokes you know

amber_j said...

How did you find the fake tan? I use it to deepen my skin tone and (yes) to get a glow going on. Most high street brands don't make much difference on me, but L'Oreal Sublime isn't bad. If you've got cash to spare, Decleor is amazing. I actually look tanned with that - as if I've been on a 2 week holiday back home in Africa.


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