I've gone past the building loads of times before and have always wondered what it's like to work there and how their product stock room must be the beauty equivalent of Vogue's fashion closet! I feel no shame in admitting that I actually had the Maybelline jingle in my head as soon as I walked towards the building.
I escaped from work early and made my way from North West to West London and arrived with plenty of time to spare to find Lipgloss86 and J signing in at reception. Others soon followed and we were whisked upstairs to their canteen area where a yummy spread of sandwiches, cupcakes and other treats had been laid out for us. Everybody mingled and had a chance to caught up as we waited for everybody to arrive.
The afternoon started with Katie introducing the brand and we were shown a promo video of images for Maybelline's 2010 campaign as well as a detailed slide show highlighting their best selling products which I found really interesting which was presented by another lady also called Katie.
One of their newest products is the new Pulse Perfection vibrating mascara, which priced at £14.99 will inevitably be compared to Estee Lauder's Turbo Lash which retails at £28. I'm looking forward to trying this eye and will try my best not to poke my eyeball out in the process.
Maybelline have also released a new lipstick line named of Color Sensational which is available in 26 shades and separated into 4 colour families of reds, pinks, browns and plums. These lipsticks are creamier and have intense pigment which makes the colour much crisper and vibrant on the lips.
What I particularly loved about this event was that we weren't just informed about their latest products, we were introduced to all their best sellers - many of which I'd heard of or seen of but didn't know much about. I loved that all the products were laid out on tables for us to try with a staff member at hand to answer questions about prices, shade availability and usage. It was like one long personalised beauty session. I loved it.
From start to finish I was really impressed with how well organised the event was, how much information was conveyed to us in such a short time and how lovely the staff were. I have nothing but praise for the organisers of this event and you all know I can let rip when I want to!
They even had the fab idea of having two make up artists on standby to re-create looks we wanted and to answer any MU application questions we had. "J" took advantage of this and asked how to recreate a glossy eye look - we knew it involved Vaseline somewhere along the way but wanted to get the look just right and the end result looked gorgeous on her.
"J" being made over with a vampy black glossy eyeI walked out of L'oreal HQ with a different opinion of Maybelline to what I had walked in with. Prior to the event I'd always regarded them as being a brand for the typical girl next door who was afraid of colour and preferred wearing her "daily non-offensive face" to the outside world. Nothing wrong with that, but Maybelline I had only bought Maybelline mascaras, Dream Matte Mousse foundation and a green e/s quad prior to the event in all my make up wearing life.
The staff were lovely (I've said that already haven't I?), and open to all questions I threw at them - including the false lash effects they use in adverts. I've always wondered how they get away with using those shots in mascara adverts as I find them to be misleading.
I'll definitely be taking a closer look at the Maybelline stands in CVS, Duane Reade and Rite Aid next week in New York now! Speaking of New York, Maybelline is also the official make up sponsor of New York Fashion week as well as being the official make up supplier for London Graduate Fashion week - go Maybelline!
Maybelline were beyond generous to us and we all received 2 goody bags. The first containing their most popular products, the second containing their newest additions Pulse Perfection and Color Sensational lipsticks.
As if that wasn't enough, after the majority of people had left they told thos remaining to help ourselves to the products they'd put on display for us to look at - the majority being brand new and unopened!
Keep your eyes peeled for my giveaway when I get back from New York as some of the products you see will be making an appearance.
Oh and yes, the fake tan bottles you see shall be reviewed by myself (Yes I'll be venturing into the foreign world of fake tanning) to see the effect it has on darker skintones. Apparently Mary J Blige has admitted using fake tan before award show ceremonies to get the glow she's often seen sporting in photographs and Miss Virtue and I were asked to roadtest the proucts and report our findings back to Maybelline. Hmm should be interesting ...LOL
Huge shout out goes to Charlotte Bush and Claire Marlow who Miss Virtue and I were engrossed in conversation with for the best part of an hour! We were officially the last bloggers standing, still talking nineteen to the dozen with them as everything was being packed away LOL
Also thanks to Natalie and the rest of the team at Headstream. Pics courtesy of Headstream PR as I'd forgotten my camera - doh!