I'm sure by now a lot of you have noticed that the Illamasqua website has had a few tweaks, including much needed swatches of almost all their products, shade by shade. The Illamasqua website is one of the few cosmetic brands to actually feature 'real life' swatches of their products, which inevitably makes choosing shades a lot easier for its customers who use their online purchasing facility.
I had waited with bated breath for the new look website after promises of better swatches, so was quite disappointed to see that these new swatches only benefited their pale skinned customers as there were no swatches available on any models with darker skintones.
Rather than remain disappointed about it, but not actually do anything, I emailed Alex Cummins, Junior Brand Manager who quickly responded telling me that:
"Yes - we are actually going to be hiring models to swatch all the Lure products with, however we wanted to get the new site up and launched before we worked on that. This project will be visited again after Christmas and so we will hope to have it on the site by March! We will need a model that matches every skin shade we offer".
Result! It's a shame they couldn't have been done at the same time as the current swatches as I'm sure there are an abundance of darker skinned models waiting to be booked for a job, but I'm pleased that this is something that Illamasqua had already taken into consideration and have on their "to do" list.
If there's one thing that immediately springs to my mind about Illamasqua, is that they actually listen to their customers and take action where needed which I think other beauty brands could certainly benefit from doing. After all, we're the ones doing the buying so surely it pays in the long run to keep your customers happy.
In the meantime if you haven't checked out the new look website and swatches go and have a nosey.
Now if only Revlon UK would stock the "missing" darker shades of Colorstay foundation (instead of forcing me to trek 3000+ miles for it!) and stop ignoring my emails querying it in the process!!