I had my suspicions that attendees wouldn't be as lucky this year as MAC failed to sign up non-professionals at the shows that followed IMATS London 2009 and this was confirmed to me today when I enquired and received the following email from Cori Stoddard, Online Editor of Make-Up Artist magazine :
"In order to get a M.A.C. Pro card, make-up artists must provide their credentials. Here's what M.A.C. says: "Anyone who uses make-up as a primary part of their work is eligible. Complete an application at any free standing M.A.C. store (or IMATS booth) or download an application at www.macpro.com. Join the M.A.C. Pro community and receive a discount on purchases at the (London) show. Please note that professional ID is essential."
For membership information, email firstname.lastname@example.org or call 0870 034 2676
By the way, current MAC Pro members can save 15% off their IMATS London ticket price if they purchase it by January 15th. Use code UK10MACPRO
So, if you qualify, bring your documents/ID with you to the show and if you have a Pro card and are planning to go to the show and haven't bought your ticket(s) yet, buy them by Friday to get some money off. Every little helps!