In case you didn't know, Beyonce launched her first perfume in February and it's been revealed that in one month, it's already accumulated $3 million in sales - 72,000 bottles were sold in an hour (really?!!) during an in-store appearance by "Honey B" herself in Macys Herald Square, NYC.
Heat is a mix of magnolia, neroli and blush peach scents and set you back $40-$60. Does this mean that when I'm next in New York, everybody's gonna be wearing this?!! How were 72,000 bottles sold in a hour? Was every till in Macys, on all ten floors selling it or something?!
I thought Beyonce said she was gonna sit her ass down in 2010? So much for her taking a 6 month break, homegirl's not going anywhere! I've already seen her far more than I'd like to over the past week, thanks to Lady Gaga (you should have had Gwen Stefani in your video instead, but I still love ya!).
No seriously, why has she sold so many bottles of this perfume? Does it smell that good? From what I can gather it's a Macys exclusive and for the timebeing won't be sold elsewhere, so you can't have a sniff in Tesco next week.
Somebody reading this must have bought or smelt it, what's all the fuss about? Fill me in!
Cynicism aside, those sales figures are pretty damn impressive and I'm sure Beyonce didn't think it would be that successful. She needs to release a range of front lace wigs - she'd sell 2 million in an hour!