New CID Cosmetics are still relatively new, having emerged on the scene in 2007 but they have quite a few counters dotted around the country which you can view in full here.
I've since acquired i-bronze in Rio, which is a compact powder bronzer with mirror. The packaging is made up of sturdy white casing with silver lettering. I think it's best kept in a handbag rather than in a make up bag where it's likely to get grubby quite easily.
It bemused me somewhat, when this was sold to me as being 'brand new on the market'. It's not. The baked mineralize powder has been done by MAC, Revlon, Prestige and Go Cosmetics off the top of my head. However I smiled politely as it was stressed how "new" this baked powder was in the cosmetics world.
The i-bronze is a lovely blend of pink, bronze, gold and peach tones. It applies really well and gives a soft sheen to my face, gliding over my skin evenly and smoothly. I had to keep reminding myself that it was a bronzer, but I'm pleasantly surprised at the softening effect it gives. It's light enough in shade to suit a range of skin tones and >id obviously agreed with me as they've only released it in one shade.
New >id Cosmetics I-Bronze in Rio - £19
New CID Cosmetics are home grown, based in the UK and pride themselves on being the only cosmetics brand in the world to have its creative team solely made up of working make up artists, which I find impressive. Their aim is to educate on make up application, so users get the most of their cosmetics and to make buying the right cosmetics as simple as possible. I personally have no complaints with that ethos!
Whilst noseying around their site, I stumbled upon a number of video tutorials which give a greater insight into the brand and the products that they offer.
Prices are mid range with eye shadow quads priced at £20.50 and lipsticks £13.00. They're also having a 50% off sale on some of their products, which you can view here on their website.
New CID Cosmetics can also be found on Zuneta, who have recently started stocking the brand.
Have you tried any New CID Cosmetics products? What are your thoughts on the brand?