It's been an exciting few weeks for UK high street fashion fans.
First was the confirmation that U.S clothing brand Forever 21 would be opening its first UK store in Birmingham by the end of the year, with a second opening at Westfield. With plus size range Faith 21, and their more sophisticated line Love 21, Forever 21 have done their best to cater to every woman with their clothing whilst keeping prices low.
F21 (in my opinion) is a cross between Primark and H&M on a bad day, but you can find a few gems amongst the crap if you look hard enough and their costume jewellery is not bad at all - actually I think it's their strongest selling point. I would suggest going in-store first (if you can) and familiarising yourself with the fabric quality so you don't get a shock when your package arrives!
Also this week, the news that lingerie giant Victoria's Secret will soon be coming to London's West End has made many of us whoop in delight. A suitable location on Regent Street is allegedly being sought at the moment, plus an accompanying website to purchase your fave items from will also available too which is pleasing to hear. I love the VS Pink range to lounge about in, so I can't wait to add to my growing number of hoodies and sweats.
Unfortunately, there's no guarantee that purchasing Victoria's Secret undies will give you the body of a VS angel!
As well as the underwear lines they're most famous for, Victoria's Secret also have a successful cosmetic, fragrance and body care range as well as clothing and shoes too, so there'll be plenty to keep you amused as you browse.
As if that wasn't enough to get you giddy, I hear Bath & Bodyworks may be next to follow suit and arrive in Blighty! I can happily spend ALL DAY in B&B, so I'm very pleased to hear of it's impending arrival as I love its products and they have the best sales EVER. Check out its website here.
Oh and I'm not done yet, H&M have FINALLY seen the errors of its ways and will be launching UK online shopping on September 16th 2010! About flippin' time! No more traipsing to Oxford Street to find a specific top that sold out the second it was put out on the shop floor! We'll be able to purchase a wide range of clothing and accessories - and men's and childrenswear will be also be available to buy at a click of a button.
That's not all ..H&M will also be launching a brand new range of homeware, including bed linen, ready made curtains, cushions and towels too. The online store will coincide with the brands Autumn 2010 collection and will be launched through HM.com so keep your eyes peeled.
I'm really looking forward to Victoria's Secret and H&M online! It'll make my life so much easier! It's the small things that make life worth living you know!