At Last! New Urban Decay Primer Potion Packaging

Saturday, July 10, 2010

Urban Decay appear to have finally taken note of customers complaints and suggestions and plan to repackage its much loved Primer Potion this autumn. The eye primer will now be repackaged in an easy to use tube. 



Say goodbye to hacking at the current plastic genie-inspired bottle with a pair of scissors trying to rescue the extra product that can't be reached, due to its faulty design.

The new packaging will mirror the tube that the Complexion Primer is currently sold in:



Thanks to My Lips But Better who attended an Urban Decay Masterclass at her local Ulta store where she got this exclusive scoop!

13 beauty lovers have sumthin to say:

K /BihadaDiaries said...

Yay! I'm so glad they finally decided to do this!

Cocolicouss said...

excited about this and will finally buy a new one

Cel said...

It was about time. So excited :D

Caramel Diva said...

nice!

Imo said...

All I can say is ABOUT DYAM TIME! lol

tina_mbc said...

And our prayers have been heard (a couple of years later, lol)!!!

the-swatchaholic said...

Finally! UDPP is my first choice of eye primer but I have been looking for other primers + using other primers instead just because I hate the packaging. Now I finally can purchase UDPP again this fall! :)

Kristie @ naturalNchicmakeup.blogspot.com said...

woohoo finally! I'm glad UD is listening to customer complaints about this.

Ugochi @ Beauty 365 said...

it IS about time! the cut and scrape tactics needed for the old bottle were not a good look! great news

So Very Fabulous said...

That's definitely exciting news! I just can't believe it took them so long.

liloo said...

yay yay yay. this is the main reason why i never bought a tube, after finishing my sample from my deluxe palette: the packaging. i still need to use up my 2 faced shadow insurance first. feels like i am never going to get to the end of it *sigh* it's all right, nothing to complain of, but Zzzzz after a while. bring on the new uddp, woop

liloo said...

me again: i think the day when uddp releases it, 2 faced shadow insurance should make a promotion or something on their product, or something cos they're going to lose out a lot. I am thinking offering their product at half price or something like that xx

Sharon said...

this is great news thanks for sharing cant wait to buy e UDPP with new packaging

 

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