MAC Bows To Pressure Over Rodarte Collection Fury - Name Changes And 100k Donation

Tuesday, July 20, 2010

So news has broken that MAC has bowed to mounting pressure from both bloggers and social commentators alike, in light of the backlash surrounding its collaborative collection with designers Rodarte.


Both companies have again, released statements addressing the issue:
From MAC: 

"We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
  • We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
  • We are changing the product names in the M·A·C Rodarte collection 
  • As we have done in the past, please be assured that we will communicate details regarding our progress in this matter."
and from Rodarte:


"We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation."
Source: Temptalia

First of all, I commend both MAC and Rodarte for not ignoring the frenzy that this collection has caused. Given that they released statements on Friday, they have again responded fairly quickly to the fury that been unleashed upon them.

Whilst I appreciate MAC's positive effort to appease us by offering a one off donation of $100,000 (approx £60,000) to a non-profit charity (which charity is it by the way? We're yet to hear a name), I'd have given them a standing ovation had they announced that all proceeds were to be donated. Furthermore, their highest earning store alledgedly makes more than that in a week!

I see no reason why raising awareness of the happenings in Juarez should stop at a single hand out. The success of Viva Glam is evident for all to see. Is there room for a similar campaign to run alongside it, which will continuously keep Juarez in the spotlight? Thank goodness they've had the common sense to see how inappropriate the proposed product names were! They really were on the pipe the day you dreamed those up.

If MAC and Rodarte think this is the last that they'll hear of this, they're mistaken - there are still two months to go until the launch date.  

One thing  has become very clear over the past few days - NEVER underestimate the power of the internet! 

What are you thoughts on the latest developments? Hit me up!

8 beauty lovers have sumthin to say:

Expensive Pink said...

I agree the internet is a powerful place!

FabDiva20 said...

Internet is a very powerful place to find very interesting sources. I'm glad that MAC is going to change the names of the products and I'm waiting to hear about which charity are they going to donate $10K.

Amanda said...

Im glad to hear they had the sense to see that the products they were going to release were changed and all proceeds are going to the Women of Juarez. Meanwhile, I would like to see what Rodarte are doing. They haven't been copping any flak.

www.xflossy.com

Stefanie said...

I think it's surprisingly that mac has made such a blunder over this issue (considering they're known for behaviour that's quite the opposite) and I will definitely be boycotting this collection. The donation is a good start, but I have to agree with you, more needs to be done. Roadrt thinking they can get away with only an appology is also disgusting.

VexintheCity said...

@Expensive Pink - Oh yes!

@FabDiva20 - 100k, no 10k ..still not enough in my opinion though.

@Amanda - They have said they'll donate 100k, not all proceeds of the collection. Yeah, I think Rodarte should make a financial donation too.

Vixxan said...

I don't think that MAC can salvage this one. Changing the names and making donations won't change my mind about this one. I think they should get rid of this collection and start over. I am not buying anything from this collection. The damage is done.

Catanya said...

I totally agree with your statement, "Never understimate the power of Internet"; and I would dare to say, of bloggers around the world.
They say 100k, I say: Not enough.
In my opinion, they have rushed before thinking about the consequences.
I would recommend they bow again and suggest they are going to give everything to that non-profit organization of an unknown name yet.
X

Gigi said...

I read about it. Before the whole issue I had no idea about Juarez and things that go on there, so you can imagine the horror when I began reading bloggers posts related to the matter.
It's pretty disgusting that they made the models look so ghostly in the promo pictures and named the poducts things like "factory", "ghostwalker", etc related to so many women who have to work in the sweatshops and those who are killed.

Bad move for MAC. But who knows what they may choose to do after so many bloggers are taking a stand.

 

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