Both companies have again, released statements addressing the issue:
"We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:
- We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
- We are changing the product names in the M·A·C Rodarte collection
- As we have done in the past, please be assured that we will communicate details regarding our progress in this matter."
and from Rodarte:
"We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation."
First of all, I commend both MAC and Rodarte for not ignoring the frenzy that this collection has caused. Given that they released statements on Friday, they have again responded fairly quickly to the fury that been unleashed upon them.
Whilst I appreciate MAC's positive effort to appease us by offering a one off donation of $100,000 (approx £60,000) to a non-profit charity (which charity is it by the way? We're yet to hear a name), I'd have given them a standing ovation had they announced that all proceeds were to be donated. Furthermore, their highest earning store alledgedly makes more than that in a week!
I see no reason why raising awareness of the happenings in Juarez should stop at a single hand out. The success of Viva Glam is evident for all to see. Is there room for a similar campaign to run alongside it, which will continuously keep Juarez in the spotlight? Thank goodness they've had the common sense to see how inappropriate the proposed product names were! They really were on the pipe the day you dreamed those up.
If MAC and Rodarte think this is the last that they'll hear of this, they're mistaken - there are still two months to go until the launch date.
One thing has become very clear over the past few days - NEVER underestimate the power of the internet!
What are you thoughts on the latest developments? Hit me up!