The relentless tweeting, emails, blog posts and petition have finally paid off and we've achieved the outcome we wanted so badly. MAC have announced that they will be donating all global profits from the future MAC Rodarte collection to a new initiative that will provide continual support to the women and girls of Juarez as well as raising awareness.
Christina of Tempalia.com broke the news on behalf of MAC and you can read MAC's statement in full here.
A couple of weeks ago, a number of bloggers came together and worked together to highlight a make up collection which many of us viewed as tasteless and offensive. I'm really proud of what we have achieved and this hands down is my greatest blogging moment so far. I'm truly amazed that together we bought a company as huge as MAC Cosmetics to its knees. It's mindblowing!
I have a new found respect for MAC for listening to its customers, realising they were wrong and acting swiftly to put things right. Well done to everybody who spoke out, wrote a blog post, signed the petition, retweeted the #MACRodarte tweets!
It feels really good to be a beauty blogger right now and I'm looking forward to seeing the changes that MAC will be implementing over the next few weeks.
Well done everybody!