Less than a year after its launch, RnB singer Beverley Knight's cosmetic line, K by Beverley Knight has been withdrawn from London department store, Selfridges. I can't say I'm surprised.
After its initial launch in September 2009, within a couple of weeks it quickly lost its prime location in the middle of Selfridges Beauty Hall and was relegated off the main floor, tucked behind a corner where the counter was practically invisible unless you happened to accidentally walk past it or were accosted by a SA, who were forced to stand on the main aisled entrance in order to catch your attention.
I think they've made a huge mess of their advertising campaign. WHERE were they advertising for a start? I have a feeling they stuck an advert in Pride and Black Beauty & Hair magazine and hoped for the best! Their Twitter account came along far too late, and when they did eventually arrive on Twitter, the questions I put to the team were ignored. Oh well.
It's a shame the line hasn't been successful, it had every opportunity to be. There is more than enough room for another brand which specifically caters for darker skin tones in the cosmetics industry.
Unfortunately some of the shades in the line reminded me of the limited shades that were available to my mother in her make-up wearing prime - dark black/purple or bright red lipstick. No thanks, it's so dated! It was almost like looking at Fashion Fair in faux NARS-esque packaging. When I checked the range out a few months ago, I did fall in love with a couple of her blushes though (no surprise there).
I hope Black|Up , another cosmetics brand catering for darker skins which is currently found in Debenhams and Morleys, Brixton don't suffer the same fate. I plan on visiting the counter and delivering my thoughts on the range shortly.
Black women are quite happy to spend a lot of money on cosmetics (am I not frickin' testament to this, hello?!! Don't make me post an updated collection blog post!), but if a brand doesn't put itself 'out there', then how on earth do they expect their target audience to find them?
The line has now been heavily discounted both on the official website and those of Debenhams and BeautyBay. The official site has the cheapest prices, followed by BeautyBay, then Debenhams who barely have anything left - which leads me to believe prices have been lowered for a while, but that it's all been kept very quiet.
Eye shadows are down to £3.99, blushes are £6 on the official site. Unfortunately I have no experience of her foundations and don't even know which shade I'd be and I'm not sure I'm willing to play a guessing game, I don't care if they're only a tenner! I DO recommend you grab blushes in Flame and Fushia if nothing else! The counter in Selfridges, London has now disappeared after flogging its stock at 75% off back in June - erm, why was I not informed?!
Were you a fan of K by Beverley Knight products or did the brand escape your radar?
I've adjusted the title of this blog post, which previously read as 'K by Beverley Knight Cosmetics Goes Bust' and amended the first two sentences of this blog post accordingly. The rest of this post represents its original format, the thoughts expressed are my own and will NOT be altered again.
18.08.10 - I was notified today by solicitors (in the poorly written letter displayed below) representing Beverley Knight that her cosmetics line has not 'gone bust', as I had originally described and reported on vexinthecity.com.