"The Show" is back! The London IMATS (International Makeup Artist Trade Show) takes place once again, in just over 2 months time. Nick Dudman, make up effects designer on the Harry Potter films will be headlining the 2011 show, while other guest speakers include Make Up For Ever's Dany Sanz (very cool lady) and You Tuber Lauren Luke (I'd rather listen/watch Pixiwoo personally) at the two day event.
The usual suspects MUFE, MAC Pro, Ben Nye, Crown Brushes as well as a host of other cosmetic and tool lines will be parading their wares, in some cases offering generous discounts, in an attempt to grab your attention - and money! Check out my posts here and here from this year's show to give you a taster of what to expect.
Expect some new changes to the show next year. After heeding the advice and complaints from attendees that came thick and fast after this year's ticket fiasco, the organisers have done well to implement a new time-saving ticketing system.
Instead of staff searching for and ticking names off never-ending lists, now if you purchase your ticket in advance, all you have to do is take your e-ticket confirmation, along with photo ID. Your barcoded e-ticket will then be scanned, and you'll be given a wristband to enter - and you're in! This new system was launched at the Sydney show which took place in September, and I assume it worked well enough for it to remain in place. It's good to know feedback was taken seriously and action was taken quickly.
They've also created a brand new Make Up Artist Pro Card, for professional artists to get into the show during pro-only time slots. I think this a great idea which I'm sure those working in the industry will embrace. Click here to view the application form and and the list of requirements
This is the UK trade show to attend if you want to learn new techniques, discover new products and play to your hearts content with new products without experiencing the pushy sales techniques often loathed in department store beauty halls.