IMATS London 2011

"The Show" is back! The London IMATS (International Makeup Artist Trade Show) takes place once again, in just over 2 months time. Nick Dudman, make up effects designer on the Harry Potter films will be headlining the 2011 show, while other guest speakers include Make Up For Ever's Dany Sanz (very cool lady) and You Tuber Lauren Luke (I'd rather listen/watch Pixiwoo personally) at the two day event.

The usual suspects MUFE, MAC Pro, Ben Nye, Crown Brushes as well as a host of other cosmetic and tool lines will be parading their wares, in some cases offering generous discounts, in an attempt to grab your attention - and money! Check out my posts here and here from this year's show to give you a taster of what to expect.

Expect some new changes to the show next year. After heeding the advice and complaints from attendees that came thick and fast after this year's ticket fiasco, the organisers have done well to implement a new time-saving ticketing system. 

Instead of staff searching for and ticking names off never-ending lists, now if you purchase your ticket in advance, all you have to do is take your e-ticket confirmation, along with photo ID. Your barcoded e-ticket will then be scanned, and you'll be given a wristband to enter - and you're in! This new system was launched at the Sydney show which took place in September, and I assume it worked well enough for it to remain in place. It's good to know feedback was taken seriously and action was taken quickly.

They've also created a brand new Make Up Artist Pro Card, for professional artists to get into the show during pro-only time slots. I think this a great idea which I'm sure those working in the industry will embrace. Click here to view the application form and and the list of requirements

This is the UK trade show to attend if you want to learn new techniques, discover new products and play to your hearts content with new products without experiencing the pushy sales techniques often loathed in department store beauty halls.

Date: January 29 & 30 2010

Location: Alexandra Palace, London

Ticket Prices

Current exhibitor list - subject to change

So who's going next year? Have you been before? Or have you had enough and would rather stay in bed that freezing January weekend instead?

11 beauty lovers have sumthin to say:

Emily said...

I'm seriously thinking about going to this! Have you been before? Is it worth buying a ticket that includes the attendence at the classes? xo

Kelsey said...

I am unsure about going. Compared to the US IMATS it just looks a little empty, and I have decided to go on a spending break after Christmas, although how long thats going to last, I dont know!

Amelia said...

oooooh. I wanna go to the 2012 one.. only this is i have a passion for makeup and the only thing i would want is the discount on the makeup but to be fair-- the ticket includes that and all the seminars I wouldnt bother with so wether I would go is debateable.. xxx

legseleven7 said...

OMG, the venue is so shit though.

Vicky said...

I would like to go but I've heard mixed reviews about the London IMATS, the exhibitors list certainly isn't like the other shows. Would be good to check out Ben Nye/MUFE in person though!

Hersheykisseslv said...

I can't wait to go! They are finally hosting one here in New York :)

esteeem said...

i've booked a ticket.. earlier this year I went to the London Clothes show and Sleek and a few other brands were there, all with bargainous deals, I even blogged about my Sleek goodie bag cos I was impressed. The funny thing was, even though it was a clothes show, I ended up leaving with only cosmetics, so going to a full on makeup show is going to make me feel like a kid in a sweet shop... cant wait!

Ryan said...

Wow, have never heard of this show. I know quite a few people that could stand to go and learn a few things so that they quit looking like clowns :P

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Orla xx said...

I have never gone before but seriously considering it this year! xx

Susann Akers said...

This an amazing blog there is so much to see and read about.I read the Liz Earle review- she advertises a lot on QVC so it may be worth looking out for her on that as sometimes the products are featured on the TSV. I agree that £30.00 is a lot to pay for a body lotion. I will follow your blog, if you have the time and want to get a coffee and stop by my blog and maybe share a thought or a will be very welcome.

Jules said...

I would love to go, but the prices are really high for a ticket!
I am a face and body painter and there would be so much of interest- I am part of a network of painters too- but it is somewhat cost prohibiting!

Anyway I hope you have a great time!

Jules x



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