MAKE UP FOR EVER HD Invisible Cover Foundation was created to be used in front of unforgiving high definiton video cameras and provide results so flawless that the need for retouching has been eliminated.
Impressive - MUFE HD Foundation in all it's glory.
I applaud MUFE for their decision and believe this will only increase their profile amongst professionals and consumers alike. I don't doubt that the model used, more than likely had near-perfect skin to begin with, but MUFE get a pat on the back for attemping to prove the claims they make with their best selling foundation - a very smart marking move indeed!
Available in 26 shades to match all skin tones, MAKE UP FOR EVER HD Invisible Cover Foundation provides oil-free, medium-to-full-coverage that creates a soft-focus effect to soften lines and blur imperfections.
Hopefully more make up brands will follow suit and release campaigns that haven't been digitally altered, showing us how their products really perform behind the camera.
I remember the buzz MUFE's HD foudnation created when it was released and along with many, I bought it (actually I have a back up bottle somewhere too). Although it's not one of my fave foundations, I rate MUFE for having the balls to prove their products worth.
Have MUFE gone up in your estimatation for daring to go against the grain of the cosmetic industry? Have you tried MUFE HD foundation? If not, are you curious to try it having seen the campaign image?