Actress Dakota Fanning is Marc Jacobs new spokesmodel.
In case you didn't notice, Oh, Lola is a play on 'Oh La La' - clever eh?
Are you a fan of the original Lola fragrance? My bottle finished a long time ago and my Mum hijacked my second bottle! I distinctively remember Beauty Blogger land going a little crazy when it launched.
Will it emulate the success of Lola? Time will tell as it launches in August and will be priced from £37 for 30ml EDT.