NEW! Benefit they're Real! Mascara + Pics

The eyelash growth I acquired from using RapidLash has all but disappeared so I have to be fussy about which mascara I allow to grace my lashes as I now need all the help I can get!

Benefit have launched a brand new mascara, they're Real!, which is currently enjoying great success across the pond. Now it's launching in the UK and I put it to the test to see what all the fuss was about.

they're Real! mascara boasts a wand which I believe really does make a difference to the way it applies mascara. Staggered bristles of varying lengths help grab your lashes close to the root, with the purpose of allowing you to extend their curl and boost their volume. The brush definitely helps to minimise the risk of clumping as it separates my lashes easily with no dragging.

The custom domed tip which reveals yet more bristles helps you to coat and define even the tiniest lashes. I'm yet to experience any clumping or flakiness and experience no smudging at the end of a days wear. I find the silky black formula just right, with it neither being  too wet or too dry. It boosted my lash appearance as well as it could given their current natural length, but I didn't really notice any extensive volume. Two coats of mascara are easily applied without the brush dragging and making a mess and it curls my lashes quite well - although I have a natural curl to my lashes anyway.

Want to see it in action? Check out this short promo video courtesy of Sephora:

And here are a couple of comparison shots:

they're Real! (worn on the left) Vs Naked eye

they're Real! worn on both eyes.

and again ...

Oh before I forget, I find the name of this beyond irritating as it doesn't well in a sentence! Silly name aside, overall it gets a thumbs up from me. I'm fairly happy with the results it gives. It's a very good mascara for every day use and is now my daytime mascara of choice for the time being. It's easy to remove too - which is always a plus. Despite a lot of emphasis being placed on its ability to give you lashes which look false, I don't think it lives up to that claim and it won't unless you already have naturally long eyelashes!

Wanna try it for yourself? Be one of the first to try they're Real! mascara before its official launch, during an exclusive one day sale Benefit are holding on Saturday 6th August 2011. It will be available to purchase from only ten counters and the Spitafields and Covent Garden boutiques for one day only.

they're Real! mascara will launch in August and will cost £18.50.

* PR sample

6 beauty lovers have sumthin to say:

LaaLaa Monroe said...

Oh your lashes look great. I love mascara's that deliver.

CherrySue said...

I really like the look of this mascara, have read nothing but great reviews.
I will be at the Dublin flash sale on the 6th, no doubt x

feeeeona said...

This mascara looks great, i really likle a small wand that gives definition so i will definitely be getting my butt along to a benefit counter to try it. I wonder if they will have special disposable wands to try it on people? xo

socialitedreams said...

they look good! i like the mascara so far from swatches i've seen, wouldn't mind a tube :)


VexintheCity said...

@LaaLaa Monroe - Cheers love!

@CherrySue - Yeah, grab a tube and try it out for yourself :-)

@feeeeona - Yeah it does help with definition. I'll sure they'll def have disposable wands. They'd be mad not to!

@Socialitedreams - Hopefully you'll get a chance to try it soon.

Sami said...

It sounds like a great product but I love their BadGal mascara too much to swap it for 'they're real!' Lol x


Twitter Updates

Facebook Posts