At Last! New Urban Decay Primer Potion Packaging

Urban Decay appear to have finally taken note of customers complaints and suggestions and plan to repackage its much loved Primer Potion this autumn. The eye primer will now be repackaged in an easy to use tube. 

Say goodbye to hacking at the current plastic genie-inspired bottle with a pair of scissors trying to rescue the extra product that can’t be reached, due to its faulty design.
The new packaging will mirror the tube that the Complexion Primer is currently sold in:

Thanks to My Lips But Better who attended an Urban Decay Masterclass at her local Ulta store where she got this exclusive scoop!

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13 Comments

  1. 10th July 2010 / 10:34 pm

    excited about this and will finally buy a new one

  2. 11th July 2010 / 1:11 am

    It was about time. So excited 😀

  3. 11th July 2010 / 9:12 am

    All I can say is ABOUT DYAM TIME! lol

  4. 11th July 2010 / 11:05 am

    And our prayers have been heard (a couple of years later, lol)!!!

  5. 11th July 2010 / 12:21 pm

    Finally! UDPP is my first choice of eye primer but I have been looking for other primers + using other primers instead just because I hate the packaging. Now I finally can purchase UDPP again this fall! 🙂

  6. 12th July 2010 / 2:10 am

    it IS about time! the cut and scrape tactics needed for the old bottle were not a good look! great news

  7. 12th July 2010 / 8:15 pm

    That's definitely exciting news! I just can't believe it took them so long.

  8. 22nd August 2010 / 6:22 pm

    yay yay yay. this is the main reason why i never bought a tube, after finishing my sample from my deluxe palette: the packaging. i still need to use up my 2 faced shadow insurance first. feels like i am never going to get to the end of it *sigh* it's all right, nothing to complain of, but Zzzzz after a while. bring on the new uddp, woop

  9. 22nd August 2010 / 6:23 pm

    me again: i think the day when uddp releases it, 2 faced shadow insurance should make a promotion or something on their product, or something cos they're going to lose out a lot. I am thinking offering their product at half price or something like that xx

  10. 28th August 2010 / 2:49 pm

    this is great news thanks for sharing cant wait to buy e UDPP with new packaging

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