I remembered late last night that I still hadn’t seen the new L’Oreal advert for Infalliable Le Rouge Lip Color, starring new spokeswoman Gwen Stefani, and so quickly sought it out on You Tube.
Despite loving Gwen, I had voiced my concerns in a previous post over her being ‘too cool’ for L’Oreal and being far edgier than the usual personalities it picks for its beauty campaigns. It’s also not really a brand I tend to use very much. I own a couple of mascaras and the odd eye shadow but it doesn’t feature very heavily in my heaving make up collection at all. Gwen has now made me want to try an Infalliable lipstick!
Anyway, I’m pleased (and relieved) that Gwen does not disappoint in the ad, and totally owns it (sorry, I’ve been watching far too many U.S reality shows lately and I’m picking up the lingo) from start to finish. I believe the advert debuted on U.S television over two weeks ago, but I’m unsure whether it’ll be shown over here. I’m so glad L’oreal didn’t have a silly ditzy track playing in the background and instead …well, just watch and see for yourself!
I don’t know about you, but I LOVE IT! Annoyingly I couldn’t find a copy of the ad which has her saying the infamous “Because I’m worth it” line in its entirety, but we all know how that goes! I really hope her second ad will be just as good.
All hail Queen Gwen!
Ooo thank you for the post. I was a bit dubious before clicking on the youtube video, but you are right, this advert is a success and gwen stefani manages to keep her image, individuality and edginess and everything we like (or we don't) about her x well done loreal x I am now happy they chose her, she's such a natural for red bold lip.
She knows how to work it… and be seen!
This is great! I, too, wasn't sure what to expect but she still keeps her 'Gwen-ness' whilst oozing effortless cool for L'Oreal. Just goes to show that 'cool' is innate.
i agree …. she's always had perfect red lips!
Omg I love it!! She's made it cool and edgy without losing the beauty and girly side of it. I WANT that lippy!
She totally pulled it off in such a cool way (and alot cooler than some other celebs in L'Oreal ads). It really comes across when someone is full of personality and I'm really glad they used her track in the background.