It has taken me forever to give the Avon True Colour Perfectly Matte lipsticks a try. That God-awful TV advert featuring beauty bloggers/You Tubers displaying faux surprise, upon discovering the lipsticks they’d been wearing, were in fact Avon completely turned me off.
Note to Avon: please don’t do that again, a traditional-style advert would have worked much better.
Anyway, if you didn’t know, Avon claim that their True Colour Perfectly Matte lipsticks last longer than than MAC’s. Available in 15 shades (more shades available across the pond), the collection covers reds, nudes and pinks. Unlike other matte lipsticks which are formulated with powders at the end of the process to remove shine, the Avon Perfectly Matte Lipstick is infused with matte powders throughout; this means it not only offers a true matte finish, but it’s more pleasant to apply. They don’t drag across your lips or feel weighty, nor is there a drying effect that prevents the lipstick from feeling comfortable once applied.
I bought the shades Ideal Lilac and Hot Plum. Hot Plum is my fave out of the two and I would recommend wearing pairing Ideal Lilac with a lipliner as it has the tendency to look a little mask-like. They come in chic matte black packaging, embossed with the Avon logo in the middle, complete with a clear top – handy for quickly deciding which colour you want to wear.
The bullets apply smoothly, evenly and feel rich on application. I’ve only tried two colours, so can’t comment on the performance of other shades, but I was able to munch my way through a tuna and sweetcorn panini with my lips looking intact afterwards!
As with all matte lip products, they will be unforgiving if you apply them to lips that aren’t moisturised beforehand and will settle in lines and show up any flakiness. My fave lip balm to use under my lip products has always been Burt’s Bees lip balm in Honey (£3.99) which I find isn’t greasy and therefore doesn’t disturb the colour distribution, once applied.
Avon has worked hard to revamp its image as the brand I recall being only available via mail order through your grandma’s neighbour or random work colleague. Considering these are half the price of MAC’s matte lipstick offerings, you can’t go wrong and will save some serious coinage in the process, so check them out if you’ve not had a chance to try them yet.
How much are they? £8 each
Where can I buy them from? Avon.co.uk, (or from eBay!)