It’s been an exciting few weeks for UK high street fashion fans.
First was the confirmation that U.S clothing brand Forever 21 would be opening its first UK store in Birmingham by the end of the year, with a second opening at Westfield. With plus size range Faith 21, and their more sophisticated line Love 21, Forever 21 have done their best to cater to every woman with their clothing whilst keeping prices low.
F21 (in my opinion) is a cross between Primark and H&M on a bad day, but you can find a few gems amongst the crap if you look hard enough and their costume jewellery is not bad at all – actually I think it’s their strongest selling point. I would suggest going in-store first (if you can) and familiarising yourself with the fabric quality so you don’t get a shock when your package arrives!
Also this week, the news that lingerie giant Victoria’s Secret will soon be coming to London’s West End has made many of us whoop in delight. A suitable location on Regent Street is allegedly being sought at the moment, plus an accompanying website to purchase your fave items from will also available too which is pleasing to hear. I love the VS Pink range to lounge about in, so I can’t wait to add to my growing number of hoodies and sweats.
Unfortunately, there’s no guarantee that purchasing Victoria’s Secret undies will give you the body of a VS angel!
As well as the underwear lines they’re most famous for, Victoria’s Secret also have a successful cosmetic, fragrance and body care range as well as clothing and shoes too, so there’ll be plenty to keep you amused as you browse.
As if that wasn’t enough to get you giddy, I hear Bath & Bodyworks may be next to follow suit and arrive in Blighty! I can happily spend ALL DAY in B&B, so I’m very pleased to hear of it’s impending arrival as I love its products and they have the best sales EVER. Check out its website here.
Oh and I’m not done yet, H&M have FINALLY seen the errors of its ways and will be launching UK online shopping on September 16th 2010! About flippin’ time! No more traipsing to Oxford Street to find a specific top that sold out the second it was put out on the shop floor! We’ll be able to purchase a wide range of clothing and accessories – and men’s and childrenswear will be also be available to buy at a click of a button.
That’s not all ..H&M will also be launching a brand new range of homeware, including bed linen, ready made curtains, cushions and towels too. The online store will coincide with the brands Autumn 2010 collection and will be launched through HM.com so keep your eyes peeled.
I’m really looking forward to Victoria’s Secret and H&M online! It’ll make my life so much easier! It’s the small things that make life worth living you know!
I actually squeaked out loud at the prospect of VS and B&B coming over here. My cat now thinks I'm mental LOL
@Beth – Poor cat! LOL
AAHH Why do they do that to me!! Just when I'm leaving all the good things are coming!!
It was definitely time for H&M to offer online shopping. Their website was just useless!
Next step SEPHORA!! LOL
Oh my gosh, lots of exciting news there, I had absolutely no idea. Yep, I've been living under a rock lol. Thanks for the info!! xx
B&BW in the UK? That is the best news I've had all week! Thanks for letting us know.
Oh my! I didn't know about Forever 21 coming to the UK! And it's music to my ears to hear about H&M going online! Mainly because H&M is such a mess when you walk into their stores. xx
@*Lilbiuty* – Where are you going? Yeah H&M online is long overdue! Keep praying for Sephora's return!
@Lollipop – LOL You're welcome!
This is the most exciting post I have read in a really long time! You've just made my day in about 4 different ways!!! Thanks for keeping us up to date, can't wait to expand my shopping addiction and thank goodness H&M have realised what tits they are! Hurray!! xx
So pleased H&M have finally decided to go online!
I know what you mean about Forever 21. When I went to NY I spent a good hour or so rooting around and only found 2 things I liked! I found most of the clothes shops in NY like that really. We have much better and more fashionable clothes in the UK for sure.
I'm still glad it's coming over here though along with B&BW. I can take or leave VS though x
That awesome that UK is getting Forever 21 and Victoria's Secret!! I'm also happy that UK is having H&M online!! So happy for you!!
Thanks for the heads up, I guess NYC living has made me a Forever 21 fan, despite the questionable quality and occasional shrinkage. Despite this a trip to the Times Sq store is imminent and I hope the UK versions don't frustrate me as much as the stores over here. I just hope that the prices are relative (Victoria's Secret can seem extortionate at times) as we all know how Topshop in Soho turned out.
I wonder if soon our high streets will become interchangeable, what with all the chopping and changing.
Kb from I Want You To Know
xx
Oh thank you for the heads up. Birmingham is the closest best shopping centre to me! Super excited x
B&B Woweee I love B&B
Hun, this post has just MADE my day. My twitter freak out was nothing. I just finished screaming into my pillow and rolling and tossing all around my bed. I love you and I love this post!!! ahhhhhhhhhhhhhhhh!
Kiksy! @lovekiksy xxx
I think that you will like F21! Now we just need Topshop and Primark in Canada!
I love the Victoria's Secrets wireless bras. Hooray!
SO basically we can now live a long and happy life with absolutely no worries?! BRILL.
i've heard so many good things about forever 21! cant wait to have a look at some of the things. im going florida in two weeks anyway so can't wait =D. X
@Sarah – You're welcome. Hopefully there'll be more new on that soon!
@Designerspray – Yeah, H&M often gets messy really quickly. I dunno what the staff are doing!!
@Connie – LOL Glad to be of service 🙂
@Tackyblueyeshadow – Yep and yep again. NY is only good if you're after brands, their 'high street' stores leave a lot to be desired.
@Fabdiva20 – Finally 🙂
@KB – Yeah the first thing I thought was “They better not mark up the prices”. Time will tell. If they're hiked up too much, I'll buy when I'm in NY..I can flippin wait! LOL
@Pyxiee – I think the Bullring's better than Oxf St hands down.
@Louise – Ditto!
@Kiksy Hahaha!
@Grace London – Get ready to stock up.
@Stells & Co – I've been to F21 loads of time and have jewellery and a few tops from there. It's hit and miss for me. Miss most of the time if I'm honest.
@Shabna – Basically! LOL
@Linda – Have fun in FL!
Im very excited for H&M online and B&B works, thank you for the heads up.x
Been hearing about Forever 21 from usa based youtubers so should be interesting to see what they are really like and glad to see they are catering to all. even better brum is a short drive away.
Lucky! I would love for Forever 21 and Victoria's Secret to launch in Australia :O Forever 21 is similar to a store we have here though (Supre`), except Forever 21 looks like a non-slutty version LOL
O my days Yinka, each new line in your post made me yelp and schreech at every new bit of exciting news!
I cannot WAIT for Victorias Secret and Bath and Body Works! This my dear is indeed the start of something very magical here in teh UK…but erm why is the first Forever 21 in Birmingham? Is it me or shouldnt it be somewhere more central like London Town…just sayin =l
that would be good!!! even though I'll have to travel to england cause probably not even in my whole life time it would open in Malta! but still, i'll pop in there if it would open in the uk.
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